Cases and carton are versatile product with numerous applications. They are extensively used in food, hardware, agriculture, groceries, cosmetics and healthcare sectors for storage or transport. They act as a stable cushion and are the top choice when it comes to long-distance shipping. The packaging industry in the US stood at $184.65 billion in 2021 and is poised to reach $218.12 billion by 2027 at a 2.94% CAGR. This increasing demand is due to convenience, portability, and flexibility of cartons.
But certain packaging errors can make the process stressful. The cartons stop serving both functional and aesthetic needs and this wrecks your brand’s reputation. Below are a few such costly mistakes you should be mindful of and how to prevent them. This can help avoid frustration and ensure minimal damage and ROI loss. Read on.
Pick the Right Adhesive
Hot melt adhesives keep the box intact since the flaps are compressed to form a strong bond that ultimately seals the package. The efficiency depends on several factors like open time, substrate and its temperature, adhesive amount and the application temperature. It is a good idea to use hot melts that are designed for a wide range of applications. This helps to:
Ease the processing.
Ensure end-to-end protection of products.
The latest adhesive technology meets global regulatory compliance and offers a great cost-performance ratio. It also has a non-stringing behavior and great machinability for a wide variety of both industrial and personal usages.
No Wasteful Packaging
Nearly 90% of Gen X consumers said that they wish to spend an extra 10% or more if it is a sustainable product which is a jump from the previous 58% across all generations. So, if your product is too small for the package being used, it might not resonate well with conscious eco-friendly customers. This is quite an unseen error but can impact future sales. Avoid bulky boxes but make sure the products inside are still protected. Take the length, breadth, and height of the contents along with protective materials to come to a perfect size. This will lower the costs and carbon footprint.
Check for Labeling Errors
A packaging design will not work without proper labeling. The carton will be unable to indicate product specifications, safety warnings and usage guidelines. You may also miss out on additional marketing without a label. Forgetting to label a hazardous product can cause serious consequence such as lawsuits.
Pick hot melts and liquid labeling adhesives, especially for the food and beverage industry. These have been used for more than 2 decades. Global formulations can ensure the ultimate adhesion. But ensure precise positioning of the label beforehand since hot melts can solidify in less than 15 seconds!
Work with a team of experts who are at the forefront of packaging initiatives. They will help you choose the right adhesives for different materials like composite, corrugated or paperboard serving a wide variety of industries. Do not forget to add a few customizations to stand out from the competition. But try not to sacrifice safety and presentation.